Stories of Fire in the West

“I started getting interested in stories and I learned that in this community there were some amazing stories - such a rich diversity of stories in this community. That lead me to launch an interview program (A New Angle) that allowed me to hear story after story. I learned so much about people, how they have approached life, how they’ve moved through their own experiences, and found ways to be resilient.” - Justin Angle

By Justin Angle - This recording is live from our Cultivating Community Resilience Through Storytelling event in partnership with SpectrUM Discovery Area, UM Environmental Studies Program, and Families for a Livable Climate.

Justin Angle is Professor of Marketing at the University of Montana and the Poe Family Distinguished Faculty Fellow. Justin's academic research focuses on how people express their identities through their consumption behaviors. Justin's research has recently been published in Journal of Marketing, Journal of Consumer Research and Journal of Consumer Psychology. His work has been covered by media outlets such as Sports Illustrated, ESPN, The Washington Post, Harvard Business Review, NPR, and The Wall Street Journal.  

Justin is also creator and host of the College of Business podcast and Montana Public Radio program, A New Angle. In 2021 he released Fireline, a 6-part podcast about what wildfire means for the West, our planet and our way of life. In 2023, he co-authored the book This is Wildfire: How to Protect Your Home, Your Community, and Yourself in the Age of Heat with Nick Mott.

When not teaching, doing research, or chasing his two daughters around, Justin is a competitive endurance athlete and product tester for Patagonia.